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July 3, 2018
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2nd Annual “Pedal Away Alzheimer’s” to support Alzheimer’s Association

Pedal_Away_Alzheimer_s_2018_Purple_Logo_site.pngHouston, TX, 7/3/2018 - Ready2Roll Cycling is excited to host the second annual bike ride on Saturday, September 15, 2018 entitled Pedal Away Alzheimer's Ride. Starting at 8:00 a.m. from the Austin County Fair and Convention Grounds in Bellville, TX, the route options are open to riders of all levels and will include various ride distances from 22, 39, 48 or 65 miles of cycling. The routes will include law enforcement at key intersections, SAG and ride marshal support, porta-lets at the start, finish and rest stops, fully-stocked rest stops and a lively post-ride party.  Mechanical support will be provided by Bike Barn, Sun & Ski Sports and Handlebar Cyclery and other sponsors include Waller County BBQ, Karbach Brewery, Hasta LaPasta, GOYA foods, Powerade, Camping World, and Linscomb & Williams. This ride is part of the BP MS 150 Recommended Rides and is expected to have 1,500 participants.

“The Bellville/New Ulm area is a great place to ride as the roads are in excellent shape, generally very quiet with gently, rolling hills.  The scenery is beautiful and the community quite welcoming.  The feedback from our 760 riders last year was extremely positive and we are excited to host a bigger and even better event this year with a fabulous post-ride party,” says Marshall Cohen, event organizer. “Jan, Steve, Robbie and I, along with many of our fellow cyclists have seen family members impacted by Alzheimer's so hosting an event to benefit the Alzheimer's Association just made perfect sense.” 

16.1 million Americans provide unpaid care for people with Alzheimer's or other dementias. These caregivers provided an estimated 18.4 billion hours of care valued at over $232 billion.  “Every 65 seconds, someone in the U.S. develops Alzheimer’s dementia. By mid-century, someone in the U.S. will develop the disease every 33 seconds,” says Samantha Duffy, Constituent Events Coordinator with the Alzheimer’s Association Houston & Southeast Chapter. “We are so proud to be able to partner with great groups like Ready2Roll Cycling to help raise awareness about Alzheimer’s disease and all the education and support opportunities offered by the Alzheimer’s Association.” 

Ready2Roll Cycling has a long-standing, well-established reputation in the greater Houston cycling community for the development and implementation of the largest, fully supported, comprehensive 14-week training program to help riders prepare for the annual BP MS 150.  With over 1,700 enrolled riders each year, riders improve their fitness levels while learn to ride safely and courteously, and become great ambassadors in the community for cycling.  This ride is open to the general public and online registration is well under way.  To register or volunteer for the Pedal Away Alzheimer’s ride, go to

Commemorative shirts will be provided to the first 1,000 riders to register. Packet Pickup will be hosted at Sun & Ski Sports, 6100 Westheimer, from 10 a.m. to 6 p.m. on Saturday, Sept 8 and at Bike Barn, 5339 Weslayan, from 10 a.m. to 6 p.m. on Thursday, Sept 13. Packets can also be picked up from 6:30-7:30 a.m. on the day of the ride.

Cost to Register
•    Registration cost per person is $35.00 
•    Cost from August 15 - Sept 1 – is $40.00
•    Cost from September 2 – Sept 14 is $45.00
•    Ride Day registration is $55.00

Volunteer opportunities are available both before the event as well as the day of the ride. Ready2Roll Cycling encourages people to get involved through the volunteer sign-up page at:

Sabrina Strawn, Volunteer Manager with the Houston & Southeast Texas Chapter of the Alzheimer’s Association states, “As a passionate cyclist, I am excited about an event that brings riders and the Alzheimer’s Association together. We know that if you have a brain, you are at risk for developing Alzheimer’s disease. We are always grateful when we get to partner with organizations that help us educate the community about Alzheimer’s disease and our mission. I hope Houston cyclists and volunteers will help support this exciting event.”

Those interested in sponsoring the ride are encouraged to view opportunities at: or contact

About Ready2Roll Cycling

Ready2Roll Cycling is the perfect, fun and safe cycling training program that can help prepare riders for annual Bike MS activities as well as most other cycling events. Participants in the training series improve their fitness level, learn proper riding techniques, safety etiquette, riding in groups, basic bicycle maintenance and tips on fundraising for the Bike MS events. 

About the Alzheimer's Association

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Their mission is to eliminate Alzheimer’s disease through the advancement of research, to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health. For more information, visit 
Media Contact: JJ Lassberg, Marketing/Communications Manager – | 713.314.1320


Alzheimer's Association

The Alzheimer's Association leads the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer's and all other dementia.™ For more information, visit or call the 24/7 Helpline at 800.272.3900.

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