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Know Where Alzheimer's Hides is intended to educate the public on the warning signs of Alzheimer's, while maintaining high levels of concern for the disease and raising awareness of the importance of early detection and diagnosis. Validated through national quantitative research, the creative approach illustrates how warning signs of Alzheimer's can hide in plain sight.

Facts About Alzheimer's Disease in Mississippi

Mississippi currently has the 2nd highest death rate from Alzheimer's in America. There are 57,000 estimated Mississippians living with Alzheimer's disease or a related dementia and by 2025 that number will grow to 65,000. For more information about Alzheimer's disease in Mississippi, click here.

State of Mississippi Strategic Plan for Alzheimer's Disease and Related Dementias


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This campaign is supported by the Centers for Disease Control and Prevention of the U.S. Department of Health and Human Services (HHS) as part of financial assistance award totaling $349,999 with 100 percent funded by CDC/HHS. The content of these authors do not necessarily represent the official views of, nor an endorsement, by CDC/HHS, or the U.S.