Make Twice the Impact This World Alzheimer’s Day
Make Twice the Impact This World Alzheimer’s Day
Double your impact during our World Alzheimer’s Day 2x Match Challenge. Your gift before midnight on Sept. 21 can go twice as far to accelerate research and help provide care and support for millions affected by Alzheimer’s.
Donate NowGiving Through Life Insurance
Life insurance offers a flexible and often overlooked way to make a meaningful charitable donation. You can use an existing policy, or purchase a new one, and name the Alzheimer's Association as the beneficiary.
Benefits of gifting life insurance
- Make a large future gift at a small cost today.
- Remove taxable assets from your estate.
- Easy to arrange through a beneficiary designation or policy transfer.
How to give through life insurance

Ways to give life insurance
There are a few ways to structure a life insurance gift:
- Name the Alzheimer's Association as beneficiary. Designate us as a full or partial beneficiary of your policy. It's easy and doesn't affect your current finances.
- Transfer ownership of an existing policy. You can transfer ownership of a paid-up policy or continue paying premiums. You could receive a charitable deduction for the policy's value and any future premiums.
- Purchase a new policy. Take out a new policy with the Alzheimer's Association as owner and beneficiary. Premiums you pay may be tax-deductible.
Learn More About Planned Giving
Find your local Alzheimer's Association Planned Giving Advisor
Our planned giving team is here to answer questions about including the Alzheimer's Association in a will, trust, beneficiary designations or other legacy planning opportunities.
Contact the planned giving team
Jill Workman
Alzheimer's Association
Senior Director, Planned Giving
Phone: 866.233.5148
Email: plannedgiving@alz.org
