The Alzheimer's Association brand creates our identity, expands our reach and establishes us as the leader in Alzheimer's care, support and research.
Our vision and mission statements
Our vision: A world without Alzheimer's and all other dementia®
Our mission: The Alzheimer's Association leads the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
The Alzheimer's Association logo is a graphic configuration of our name and a symbol that represents our brand — who we are and what we do.
The brand of the Alzheimer's Association represents who we are and what we do. It is both a visual symbol of our dual mission of people and science and a commitment that guides us in our daily work in providing support, research, advocacy and education.
While we have changed our look over the years, we haven’t veered from our purpose: We are the Alzheimer's Association and our vision is a world without Alzheimer's and all other dementia®.
Purple is our signature color, combining the calm stability of blue and the passionate energy of red. Purple makes a statement about our Association and our supporters: We are strong and unrelenting in the fight against Alzheimer’s disease.