Constituents, corporations and organizations helped fuel the Association's vision of a world without Alzheimer's and all other dementia through their generous support. Donor and partner contributions for the Association totaled nearly $398 million in FY24.

Strategic direct marketing efforts using print and digital campaigns raised $77.2 million and engaged more than 600,000 donors. More than $3.9 million was raised on Facebook and Instagram through birthday and evergreen fundraisers, and signature event fundraisers contributed an additional $4 million. Alternative giving opportunities through Facebook Challenges raised nearly $265,000.

Walk to End Alzheimer's raised a record-breaking $100 million for the season— a 10% increase over the prior season. More than 350,000 participants came together for the world's largest event to raise awareness and funds for Alzheimer's care, support and research. In addition, 11 new companies and organizations joined as National Teams, growing the total to 67; these teams raised more than $14.4 million. Walk retained its second-place standing in the Peer-to-Peer Forum's Top 30 rankings for all fundraising runs, walks and cycling events nationwide.

Eisai joined as a new Walk to End Alzheimer's National Sponsor in FY24. The pharmaceutical company had a presence at Walk in 25 communities across the country to interact with the people they serve.

In another record-breaking season, The Longest Day® raised $13 million, including $3 million from 17 Global Teams. Thousands of participants from around the world used their creativity and passion to raise funds and awareness for the Association through activities such as pickleball, golf, running and hiking. The American Contract Bridge League (ACBL) participated in The Longest Day for its 13th year, raising more than $1.2 million in FY24 and $11 million total.

Ride to End ALZ®, the Association's signature cycling event that raises funds for Alzheimer's research, garnered over $4.7 million — an 11% increase from FY23. Nearly 5,000 individuals participated in six in-person rides and three virtual opportunities to ride in a location of the participants' choice.

Founded in 2012 by Michaela "Mikey" Hoag, the Alzheimer's Association Part the Cloud innovative grant funding program is a movement to accelerate scientific progress in Alzheimer's research. Part the Cloud has raised over $83 million to fuel 71 research projects that have gone on to receive more than $1.4 billion in follow-on funding. In FY24, the Part the Cloud Gala, held in Woodside, California, raised over $17 million to advance high-risk, high-reward research projects aimed at potential new treatments and devices for Alzheimer's and all other dementia.

The Jerome H. Stone Philanthropy Award for Alzheimer's Research recognizes the world's top philanthropists for advancing dementia science through their generous and transformative financial commitments. The Association presented 2024 awards to John and Crystal Beuerlein and the financial services firm Edward Jones, who have advanced a variety of Alzheimer's research projects in partnership with the Association, including the Dominantly Inherited Alzheimer Network Trials Unit. John Beuerlein also co-chaired Step Up the Pace, a special philanthropic initiative that raised nearly $110 million in four years to fund Association investments in dementia science.

For the eighth consecutive year, Edward Jones continued its strategic alliance with the Association, contributing over $5.8 million through corporate donations, Walk to End Alzheimer's teams and associate-driven efforts. As the National Presenting Sponsor of Walk to End Alzheimer's, Edward Jones mobilized 12,700 participants across 3,000 teams, raising more than $3.6 million. Since 2016, Edward Jones and its associates have raised more than $45 million for the fight to end Alzheimer's, with a pledge to reach $50 million by 2025.

The Zenith Society — comprising philanthropists who make a commitment of $1 million or more to the Association — sets the bar for philanthropic leadership, engagement and impact. The Society welcomed four new members, increasing its total to 105. Zenith-level commitments received included gifts to support research from the Ray and Dagmar Dolby Family Fund; GHR Foundation; Mikey and Jay Hoag; Dick Kipper; the William and Sheila Konar Family Foundation; the Leeolou Family Foundation; National Active and Retired Federal Employees (NARFE); the Samuels Family Foundation; the WoodNext Foundation (a component fund administered by Greater Houston Community Foundation); and The Anne and Henry Zarrow Foundation. The Konar Family Foundation's gift established the William and Sheila Konar Health Services Research Initiative. Zenith Society members generated a total of $68 million to advance the Association's mission through personal gifts, special events, direct marketing challenges, Walk to End Alzheimer's and more.

The Aspire Society recognizes individuals and foundations who give $10,000 or more per year through outright gifts, galas, Walk to End Alzheimer's and other avenues to advance Alzheimer's care, support and research. In FY24, the Association was honored to acknowledge 1,500 Aspire Society members.

The Founders Society honors the extraordinary people who make future gift commitments to the Association through their estate plans. The Association welcomed 219 new Founders Society members, bringing membership to more than 2,800. The Association received over $78 million as a beneficiary of wills, trusts, charitable gift annuities and other planned gift arrangements.

The Alois Society, which includes donors who make an annual gift of $1,000 to $9,999, raised $19.9 million to help fuel and guide the Association's efforts.

Revenue from generous corporate contributors totaled $21.1 million and earned millions of impressions to increase concern and awareness of Alzheimer's and all other dementia. A complete list of corporate supporters at the $50,000 level and above is available later in this report.

With the support of its dedicated customers, Marshalls — one of the nation's leading off-price family retailers — raised more than $1.9 million for the Association through an in-store fundraising campaign. Since 2013, Marshalls customers have contributed nearly $20 million to help advance the Association's mission.

BJ's Restaurants, Inc., was a Proud Supporter of The Longest Day for a sixth consecutive year. Throughout June 2024, BJ's Restaurant & Brewhouse guests who dined in or ordered takeout were invited to donate to the Association. Nearly $150,000 was raised through guest donations and a company match on The Longest Day.

CNO Financial Group and Bankers Life held the 22nd annual Forget Me Not Days® fundraiser supporting The Longest Day as a Global Team. A contribution of more than $400,000 was made through corporate, public and associate donations. As a Walk to End Alzheimer’s National Team, CNO and Bankers Life participated as sponsors in both Chicago and Indianapolis. Their total efforts have raised more than $7.8 million since 2003.

To help people age confidently at home, Procter & Gamble continued to provide resources to maintain independence and promote home safety through a $200,000 corporate gift and employee participation as a Walk to End Alzheimer's National Team. Since 2017, P&G has contributed more than $1.65 million to the Association.

The Alzheimer's Association and Gdavis Productions and Films LLC brought "Unforgettable," a powerful stage play that showcases the effects of caring for a loved one living with Alzheimer's, to cities across the nation for a second year in a row. Sponsors Molina Healthcare, Lilly and Edward Jones contributed $230,000 to the Association.

Continued support from the pharmaceutical, biotech and life science industries helped advance critical scientific initiatives, including AAIC 2023, the Alzheimer's Association Research Roundtable (AARR), the Alzheimer's Disease Neuroimaging Initiative Private Partner Scientific Board (ADNI-PPSB), Project ECHO Superhub, AAIC Advancement Conferences, the Dementia Care Navigation Roundtable and the Alzheimer's Association Innovation Roundtable (AAIR). 

Built on the legacy of the Rita Hayworth Gala, the Alzheimer's Association Imagine Benefit raised nearly $800,000. Founded by Princess Yasmin Aga Khan in honor of her mother, actress Rita Hayworth, the event was held at the iconic Jazz at Lincoln Center in New York City. Highlights included performances from Darren Criss, Colton Ryan and Ballet Hispanico.

Hallmark stars Ashley Williams and Nikki DeLoach hosted the sixth annual Dance Party to End ALZ in Nashville. The event, which was founded by Kimberly Williams-Paisley, raised more than $300,000 for the Association's research grant program.