Through generous support from individuals, corporations and organizations, the Association made important strides toward its vision of a world without Alzheimer's and all other dementia. Contributions from donors and partners totaled more than $409 million, including over $112 million in new annual research funding.

Strategic direct marketing efforts using print and digital campaigns raised $76.1 million and engaged more than 536,000 donors. More than $2.6 million was raised on Facebook and Instagram through birthday and evergreen fundraisers, and signature event fundraisers contributed an additional $2.5 million. Alternative giving opportunities through Facebook Challenges raised nearly $251,000.

Walk to End Alzheimer's broke another fundraising record, generating $103 million for the season, with sponsorships up 9%. More than 371,000 participants came together for the world's largest event to raise awareness and funds for Alzheimer's care, support and research. In addition, 17 new companies and organizations joined as National Teams, growing the total to 84; these teams raised more than $15.5 million. Walk maintained its second-place position in the Peer-to-Peer Forum's Top 30 rankings for all fundraising runs, walks and cycling events nationwide  and experienced the highest participant growth among all peer-to-peer events.

Biogen supported the 2024 Walk to End Alzheimer’s as a new national sponsor, joining Eisai and national presenting sponsor Edward Jones, with presence at events in communities across the country to interact with the people they serve.

In another record-breaking season, The Longest Day® raised more than $13.4 million — an 8% increase — including over $3.1 million from 35 National Teams. Thousands of participants from around the world used their creativity and passion to raise funds and awareness for the Association through activities such as pickleball, golf, bridge, running, hiking and hosting parties. The American Contract Bridge League (ACBL) participated in The Longest Day for its 14th year, raising more than $1.2 million in FY25 and $12.2 million total.

In its fifth year, Ride to End ALZ®, the Association's premier cycling event that raises funds for Alzheimer's research, brought in over $5.1 million — an 8% increase. Two Ride events, Ride to End ALZ New England and Ride to End ALZ South Carolina, raised over $1 million each. Over 2,800 individuals took part in six in-person rides as well as one virtual opportunity to ride in a location of the participants' choice.

Founded in 2012 by Michaela "Mikey" Hoag, the Alzheimer's Association Part the Cloud innovative grant funding program continued to fuel scientific progress in Alzheimer's research by funding the most promising early-stage clinical trials. Part the Cloud has raised nearly $90 million to support 72 research projects that have gone on to receive over $1.6 billion in follow-on funding. In FY25, the Part the Cloud Gala, held in Woodside, California, raised over $17 million to advance high-risk, high-reward research projects aimed at potential new treatments and devices for Alzheimer's and all other dementia.

Edward Jones achieved a significant milestone in the firm's long-standing partnership with the Association by raising more than $51 million for the cause — surpassing its pledged commitment of $50 million by 2025. For the ninth consecutive year, the firm has provided support through corporate donations, Walk to End Alzheimer's participation and associate-driven efforts, contributing a record $6.5 million. As the National Presenting Sponsor of Walk to End Alzheimer's, Edward Jones mobilized 11,700 participants across more than 2,700 teams, raising more than $3.8 million. Edward Jones also extended its strategic alliance with the Association through 2030, reaffirming the firm's deep commitment to promoting healthier futures for families and communities impacted by Alzheimer's and all other dementia.

The Association presented the Fred and Barbara Erb Family Foundation with the Jerome H. Stone Philanthropy Award for Alzheimer's Research, which recognizes the world's top philanthropists for advancing dementia science through their generous and transformative financial commitments. Since 2009, the Erb Family Foundation has partnered with the Association on a range of research initiatives, including the Zenith Fellows Awards program and the U.S. POINTER study. The Foundation's legacy includes its largest-ever investment in Alzheimer's research in 2023 when it established the Fred and Barbara Erb Clinical Research Science Fellowships, grants designed to support early-career Alzheimer's researchers and accelerate breakthroughs in treatment and cure.

Comprising philanthropists who make a commitment of $1 million or more to the Association, the Zenith Society sets the bar for philanthropic leadership, engagement and impact. The Society welcomed three new members: Chuck and Wendy Garrett, the James Foundation and the Fredrick W. Petri Foundation. New Zenith-level commitments from other members included gifts for research from GHR Foundation, Mikey and Jay Hoag, Debbie and Clayton Jones, the Robertson Foundation and the WoodNextFoundation (a component fund administered by Greater Houston Community Foundation). Zenith Society members generated more than $43 million to advance the Association's mission through personal gifts, special events, direct marketing challenges, Walk to End Alzheimer's and more.

The Aspire Society recognizes individuals and foundations who give $10,000 or more per year through outright gifts, galas, Walk to End Alzheimer's and other avenues to support every pillar of the Association's mission. The Association was honored to acknowledge 1,078 Aspire Society members in FY25.

The Founders Society honors those extraordinary people who make future gift commitments to the Association through their estate plans. The Association welcomed 249 new Founders Society members, bringing total membership to over 2,800.

The Alois Society, which includes donors who make an annual gift of $1,000 to $9,999, raised $22.2 million to help fuel and guide the Association's efforts.

Revenue from generous corporate contributors totaled $26 million — a 23% increase — and earned millions of impressions to increase concern and awareness of Alzheimer's and all other dementia. A complete list of corporate supporters at the $50,000 level and above is available in the PDF version of this report.

With the support of its dedicated customers, Marshalls — one of the nation's leading off-price family retailers — raised nearly $2 million for the Association through an in-store fundraising campaign. Since 2013, Marshalls customers have contributed over $21 million to help advance the Association's care, support and research efforts.

BJ's Restaurants, Inc., was a Proud Supporter of The Longest Day for a seventh consecutive year. From June 20 through July 31, 2025, BJ's Restaurant & Brewhouse guests who dined in or ordered takeout were invited to donate to the Association. Over $255,000 was raised through customer donations and a company match.

CNO Financial Group and Bankers Life held the 23rd annual Forget Me Not Days® fundraiser supporting The Longest Day as a National Team. A contribution of more than $376,000 was made through corporate, public and associate donations. As a Walk to End Alzheimer's National Team, CNO and Bankers Life participated as sponsors in both Chicago and Indianapolis. Their efforts have raised more than $8.2 million since 2003.

To help people age confidently at home, Procter & Gamble continued to offer resources to promote independence and home safety through a corporate gift to support the Home Safety Checklist, ALZ Talks and ALZNavigator and employee participation as a Walk to End Alzheimer's National Team. Since 2017, P&G has contributed significantly to the Association.

Continued support from the pharmaceutical, biotech and life science industries helped drive vital scientific initiatives, including the Alzheimer's Association International Conference 2024 (AAIC), the Alzheimer's Association Research Roundtable (AARR), the Alzheimer's Disease Neuroimaging Initiative Private Partner Scientific Board (ADNI-PPSB), Project ECHO Superhub, AAIC Advancement Conferences, the Dementia Care Navigation Roundtable and the Alzheimer's Association Innovation Roundtable (AAIR).

The Association marked the 40th anniversary of its esteemed Imagine Benefit at New York City's iconic Plaza Hotel. Built on the legacy of the Rita Hayworth Gala and founded by Princess Yasmin Aga Khan in honor of her mother, Hollywood legend Rita Hayworth, the event raised over $1.2 million to support the Association's mission — bringing the lifetime total to nearly $90 million since its inception in 1984.

Actors Ashley Williams and Nikki DeLoach hosted the seventh annual Dance Party to End ALZ: Halloween Edition in Hollywood. Founded by actor Kimberly Williams-Paisley, the event raised nearly $250,000 for the Association's research grant program.

The Association launched the ALZ Mission Marketplace, which offers a curated selection of products that support the fight against Alzheimer's. With each purchase, a portion is donated to the Association, funding critical research, care and support, and awareness initiatives.