The 2024 edition of Alzheimer's Disease Facts and Figures — the Association's annual in-depth look at the latest national and state-by-state statistics on Alzheimer's disease prevalence, mortality, caregiving, dementia care workforce and costs of care — documented that an estimated 6.9 million people age 65 and older in the United States are living with Alzheimer's dementia and that the cost of care for these individuals is projected to reach $360 billion, a $15 billion increase from the previous year. The accompanying special report, Mapping a Better Future for Dementia Care Navigation, provided a comprehensive look into dementia care navigation by surveying dementia caregivers and health care workers on their experiences, challenges, awareness and perceptions of care navigation in dementia care.

The Association's website, alz.org, continued to serve as a valuable resource on Alzheimer's care, support and research, providing services to constituents nearly 19 million times. The Association also delivered critical Alzheimer's information to the public through 5.5 billion total media impressions in traditional and nontraditional forms, including blogs, social media, and paid and earned placements nationally and locally.

Social media continued to be a significant driver in conversation about the disease and the Association's brand, helping to break down stigma through two-way storytelling. The Association's combined social media following on Facebook, Instagram, TikTok, YouTube and X increased by 8% from FY23 to a total of nearly 1.5 million users, signaling continued growth in the public's willingness to join in open dialogue about dementia. Engagement with the Association outperformed nonprofit benchmarks, and the Association amplified its reach by developing social toolkits for advocates, volunteers, influencers, and community and corporate partners.

The Association launched Generation Hope, a national brand campaign aimed at demonstrating the value of investing in the Association's mission. Featuring assets in English and Spanish, the campaign highlighted how the Association drives research breakthroughs and promising new treatments, and provides vital care and support.

Each June, the Association recognizes Alzheimer's & Brain Awareness Month as an opportunity to hold a global conversation about Alzheimer's and all other dementia and the brain.​ In FY24, the Association encouraged people to take charge of their brain health, offering five suggestions: incorporate healthy habits that may reduce the risk of cognitive decline; learn the early warning signs of Alzheimer's and other dementia; be proactive in addressing memory and thinking problems; help accelerate disease-related research; and volunteer with the Association.

The Association launched the 10 Healthy Habits for Your Brain public health campaign to reflect growing evidence that shows that modifying certain risk factors and promoting healthy behaviors can reduce the risk of cognitive decline and dementia. The campaign urged people to take charge of their brain health because it's never too early or too late to start.

Six-time Grammy Award-winning artist Amy Grant contributed to the Association's digital storytelling series Music Moments, which highlights the emotional connection between music and the moments in life that we never want to lose to Alzheimer's and all other dementia. Grant performed "Trees We'll Never See" and shared why she chose the song and her personal connection with the cause through her parents, both of whom lived with dementia.

NASCAR driver Ryan Blaney and the Ryan Blaney Family Foundation donated $50,000 to the Association to help advance Alzheimer's and dementia research and enhance care and support for families impacted by the disease. Blaney began his foundation in 2019, and it has raised more than $750,000 to benefit the Association.

More than 11 million family members and friends serve as unpaid caregivers for people living with Alzheimer's or another dementia. During National Alzheimer's Awareness Disease Month and National Family Caregivers Month in November, the Association highlighted the unique challenges facing Alzheimer's and dementia caregivers and urged them to take care of their own health. 

The Association partnered with the Society for American Baseball Research (SABR) to provide Alzheimer's information and resources to people living with the disease and their caregivers through baseball-centric sessions. In addition to the distribution of Association materials to 7,500 SABR members, the partnership resulted in engagement with one Major League Baseball (MLB) team, with additional initiatives to come. The partnership also helped increase awareness of the Association's Major League Memories program, designed to engage the Alzheimer's and dementia community with MLB alumni sharing memorabilia and stories.

Teams across MLB, including the Chicago Cubs, Milwaukee Brewers, Oakland Athletics, Philadelphia Phillies, San Diego Padres, San Francisco Giants, Seattle Mariners and St. Louis Cardinals, and the National Hockey League, including the New York Islanders and Tampa Bay Lightning, took part in Alzheimer's Association Awareness Games. The games, which saw 300,000 fans attend, featured donated tickets and the opportunity to learn about Association efforts to end the disease.

For the 15th year in a row, the Association placed among the top large nonprofits in the annual NonProfit Times list of the Best Nonprofits to Work For. The annual survey recognizes and honors​ employers in the nonprofit sector that have excelled in creating quality workplaces, with an emphasis on employee development, recognition measures and culture.