This series of commercials highlights the stories of loved ones lost to Alzheimer's and provides an urgent call to action: Give monthly to help us end this terrible disease.

Led by a star-studded lineup of celebrities who share why they’re passionate about “going purple,” Alzheimer’s & Brain Awareness Month is dedicated to encouraging a global conversation about the brain and dementia.

Join Generation Hope to keep the momentum going for Alzheimer's research, treatments, care and support. Together, we can end Alzheimer's and dementia. 

A new PSA from the Alzheimer's Association and the Ad Council seeks to educate pre-care partners, especially within the Black community, about the subtle signs of cognitive and behavior changes that aren’t normal aspects of aging.

Actors, musicians and athletes are using their platforms to amplify the fight to end Alzheimer’s and other dementias and share personal stories of their connection to the disease.

Music Moments explores the emotional connection between music and life’s important moments to reach new audiences and spark conversation about Alzheimer’s.

END ALZ Day is a powerful day of unity, hope and fundraising action that prioritizes brain health and the fight to end Alzheimer’s and dementia.

World Alzheimer's Day and World Alzheimer's Month in September are global efforts to raise awareness and challenge the stigma around Alzheimer's disease and other dementia.

Each November, the Alzheimer's Association offers support and pays tribute to the nation's caregivers in thanks for their dedication, selflessness and strength in the battle against Alzheimer’s.

This dynamic stage play — now a film — centers on a Black and Hispanic family's journey with Alzheimer's. The production has opened doors for meaningful conversations about brain health, caregiving, and the importance of early detection in disproportionately impacted communities.

No one survives Alzheimer's disease. But someday, that will change. The First Survivor reflects the hope and progress that is achieved through the action of our supporters and the Association's leadership.

Told through the lens of a multigenerational family, "Memories of My Grandfather" is a mini telenovela designed to spark dialogue in Hispanic communities about memory loss, diagnosis and caregiving. It is available in both English and Spanish.